Go Big or Go Home

In the world of reality television I am an avid follower of culinary and design competition shows with a side of Amazing Race. As I've been catching up on my recorded shows over the holiday break one phrase keeps coming up. Go Big or Go Home. On Cake Boss: The Next Great Baker that means creating a cake that exceeds the 36" height requirement and including pyrotechnics, but what does it mean to you and your business? As you kick off the new year and put your goals down on paper where can you "Go Big or Go Home"? I would love to hear what you come up with and I'll let you know where and how I apply this to Celebrate in 2011.

Happy New Year!