Last night my husband and I were watching an episode of American Choppers: Junior vs. Senior. I'm definately taking Paul Jr.'s side these days, but I think that might be due to the slant of the producers...but I digress. While we were watching yet another "branded" bike being unveiled, my husband says, "I think you need to do a Celebrate chopper." When I was nine I had a traumatic "moped incident" and have been leary of motorcycles ever since. Mind you most motorcycle enthusiasts wouldn't put the moped in the same category! In any case, I don't think this is a good product placement for me. But it did get me thinking. If I were to do product/service placement where would it be? As business owners we have many opportunities to sponsor events, buy advertisements, brand products, etc. Some to benefit a good cause and others for promotion--covering all price points.
Celebrate's ideal client is an active entrepreneur or business owner of a mid sized company, in the greater Boston area, usually between the ages of 40-60 and preferably good natured with a sense of humor. So the question is, where are they and what are they watching? I could probably rule out The Bachelor! Two do come to mind. On a grand scale I could become the "Official Marketing and Event Planning Company of the Boston Red Sox" or I could offer my event planning services to a This Old House unveiling.
Any other suggestions? What about your company?
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