Is it just me, or does everyone else experience this phenomenon? I have two pencil cups at my desk, a “junk drawer” in the kitchen, and other random writing utensil stashing places and while there is always a plethora of items to choose from there is nothing to write with. The pencils aren’t sharpened, the markers are dry, the pens have lost their spring, and who writes with a colored pencil?
Do you experience this same phenomenon in your business? Are your marketing materials and/or website full of services and offerings that are only muddying the waters to the useful services? Take a look…it might be time to clean out the pencil cup!
Remember to always lead with the most complex and compelling services you provide. Once you engage your client you can then educate them on the wider variety. Sell the services that sell you.
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